Rise of the New LinkedIn: By the Numbers

The New LinkedIn

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Rise of the New LinkedIn: By the Numbers

You used to only check LinkedIn for job listings every few months—so why are working professionals suddenly spending hours on it every week.

LinkedIn’s New Numbers

Worldwide Growth

2003: 500,000 users
2007: 13 million users
2011: 140 million users
2017: 500 million users*
10+ million active job listings
9+ million companies
100,000 articles published weekly

LinkedIn usage in the United States

138 million members
3 million jobs posted every month
20,000 companies use LinkedIn for recruiting

Who Logs On?

In 2016, 29% of online adults used LinkedIn

LinkedIn user characteristics (out of online adults worldwide)


50% of college grads
27% of those with some college
12% of high school grads or less


45% of those with household income of ≥$75,000
21% of those with income of ≤$30,000

Employment status

35% of employed people
17% of unemployed people

Deeper, More Frequent Engagement

In 2017, worldwide active users* are growing
January: 227 million
February: 240 million
March: 260 million
20% increase in content consumption

“I read interesting articles/videos on my LinkedIn feed”

2014: 16%
2016: 36%

The reason for this jump in activity? People don’t log in just to update their resumes anymore.

New Reasons for Using LinkedIn

Before: Job Hunt Only

In August 2017, in the U.S. there were 7.1 million unemployed people
4.4% unemployment rate
35% of job seekers use social networks to contact potential employers
24% use them to contact recruiters or headhunters
75% of people who recently changed jobs use LinkedIn while making their next career decision

Now: Networking and Personal Branding

79% of professionals say networking is valuable for career growth
61% of professionals say regular online interaction with networks can lead to job opportunities
35% say a casual conversation on LinkedIn Messaging has led to a new opportunity
50% of LinkedIn members have found a job through a mutual connection

Most average LinkedIn connections per user
United Arab Emirates: 211
Netherlands: 188
Singapore: 152
London: 307
Amsterdam: 288
San Francisco Bay Area: 241
Staffing and recruiting: 702
Venture capital and private equity: 423
Human resources: 380

Expert Opinions on the New LinkedIn

Manu Goswami, Business Development Associate, JB Fitzgerald Venture Capital
“When I joined LinkedIn, no one was posting anything related to their professional life in a way that truly utilized the beauty of storytelling. When people started doing that, LinkedIn became an outlet for many people. It’s become a community I can count on for everything.”

Robyn D. Stoller-Shulman, Senior Editor, 51Talk
“LinkedIn was always a phenomenal place for employed professionals to network. However, recent changes to the platform encourage ongoing engagement through status updates, video, immediate feedback, and viral views.”

Thomas Ma, Co-Founder, Sapphire Apps
“If you’re starting out, don’t try to write something for the sake of the vanity. When you’re shooting for numbers, you probably won’t reach a lot of people. Be yourself and share your perspective. That’s the best way to build an audience.”

LinkedIn is Changing Along with Its Users

Focus on Making Connections
New Features
Native video
Share in-person status updates, tutorials, and behind-the-scenes videos on the LinkedIn mobile app
Active status
See when connections are online and ready to chat
Start informal conversations with Facebook-style instant messaging
Video filters
Apply Snapchat-style filters to videos taken through the LinkedIn app at conferences and conventions

What to watch for in the future

Mentoring: Free service would match LinkedIn members with seasoned pros who give career advice
In 2017: Limited launch in San Francisco and Australia
Access to Top Thought Leaders

Jeff Weiner CEO, LinkedIn
Posts about: business, newest innovations from around the world
Followers: 6,633,664

Liz Ryan, Founder & CEO, Human Workplace
Posts about: company improvement, landing your dream job
Followers: 2,556,53

Mohamed El-Erian, Chief Economic Advisor, Allianz
Posts about: global economy, financial markets, monetary policy
Followers: 1,476,151

LinkedIn’s Effectiveness

According to a 2016 Jobvite report, 87% of recruiters use LinkedIn to evaluate candidates
Employees sourced through LinkedIn are 40% less likely to leave the company within the first 6 months

LinkedIn hiring rate*
August 2016: 1.22
August 2017: 1.31
Up 7.2%

With all of the growth and updates, it looks like the new LinkedIn is here to stay!

The New LinkedIn